• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Social Success Marketing®
  • Services
  • Articles
  • Shop
  • About
  • Contact
  • Social Success Marketing®
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube

Social Success Marketing®

Data-driven social media content management services

You are here: Home / Social Media Optimization / 5 power tips: How to increase brand awareness using your Facebook profile without annoying your friends

5 power tips: How to increase brand awareness using your Facebook profile without annoying your friends

Last updated on July 11, 2020 By Ruby Rusine 1 Comment

increase brand awareness hands
Share24
Share52
Tweet132
Pin196
Buffer6
410 Shares

increase brand awareness hands

SaveSave

Brand awareness is likely one of your goals when you set out creating profiles and managing social media for your company, am I correct?

So you wonder, “How do I promote my business without appearing like I am marketing in my Facebook timeline. You know, the subtle way?”

We’ve seen these friends, right?

Also, you do not want to break Facebook’s rules, don’t you?

Wait, rules? What rules???!

The Facebook Profile Rules

You probably have not read it (*raises hand* same here), but when you and I joined Facebook, we tacitly said “Yes” to all their rules/guidelines.

Facebook Profile Rules
Facebook profile rules: see what you CANNOT use it primarily for.

So how can a business owner like you make your Facebook profile and Facebook pages work hand in hand to boost your brand’s popularity? The tips are below.

I structured the tips this way:

Good: For the type of posts that you and I may often see on Facebook.
Pro Tip: Simply put, it means there’s a better way of using your Facebook profile’s feature to increase brand awareness for your company.
Frequency: Number of times you should be doing the tip. Why is this important? It is because your friends would want to hear from YOU, not ONLY about your business. Also because of THAT rule, you just read.

If you already know the difference between a Facebook profile from a page, scroll down to read the five tips right away. Alternatively, if you just want a refresher, read on.

First…

What is a Facebook profile

According to Facebook:

“Your profile is your collection of the photos, stories, and experiences that tell YOUR story. Your profile also includes your Timeline.”

Do not confuse your profile as THE company page. It is a personal timeline. You meet and engage with friends here.

What is Facebook Fan Page

Again, according to Facebook:

“Pages are for brands, businesses, organizations and public figures to create a presence on Facebook….”

Facebook‘s business page is a tool where companies engage with clients, potential leads and brand’s business community. It can be used to grow engagement, brand awareness, customer satisfaction, web traffic and leads.

A couple of ifs…

  • If you are employed, check your employer’s social media policy. Be in the clear about that before going all out in social media. If in doubt, ask your supervisor.
  • If you are a social media consultant for a company, check with your client. If you have an NDA, honor it.

Tips to Increase Brand Awareness

YOUR WORK SETTINGS

GOOD: You added your company to your work information, but the privacy level is “Friends” only.
PRO TIP: Change work settings to show your business to “Public.”
FREQUENCY: Once.

The work section tells your friends (and their friends) what you do, and where you work.

To use it well, hide the other ones that do not matter, or could just be a distraction. Set it to “Public.”

Anyone who happens to come across your profile can click that link to your company and check your business page on Facebook.

Set it up immediately, and you are done.

YOUR COVER PHOTO

GOOD: You did not leave the cover photo blank.
PRO TIP: Use a cover photo creatively that tells your friends about what you do.
FREQUENCY: Moderate.

My Facebook business cover photo is not going to be relatable to my friends. It is an in-your-face sales cover photo.

It will serve me, not them. That is NOT how “social” media works.

I know my friends like MY nature photos, so I use it as my cover photo with my company URL as its watermark.

Here is another way to use the cover photo too. The idea from one of the webinars I attended a couple of years ago.

(Click image to enlarge).

creative facebook cover photo

Now, go ahead, grease the gears of your imagination. 🙂

TIMELINE POSTS

GOOD: You post to your timeline regularly about the haps in your life.
PRO TIP: Share posts from your company to your timeline that is that are relatable to your friends.
FREQUENCY: Moderate.

The company profiles/avatar and logos that interact with you are people too. Share to your Facebook profile posts from your page that gets interaction. However, don’t make it just any random post. Choose those that are relevant and relatable to your friends.

I have seen the timeline of some my business friends that have nothing but their sales posts and business activities. I understand we have to market and sell. However, is that what YOU like to see when you visit your friends’ timeline? Be truthful! 🙂

How do you know that the Facebook post is relevant to your buddies? Do either of the following:

1. Quick Survey Of Your News Feed

When you scroll down the news feed past the drama, rants and posh vacation photos in the news feed, you will notice that your friends are also sharing posts from companies, right?

What are the themes of the posts from those Facebook companies that your friends share? It may be about lifestyle, motivation, finance, dining, productivity – and cats!

I do not have a cat but I love ruh-ruh kind of posts which you would see us often shared on our Facebook company page, and some of my friends do too, I notice, so I reshare that particular business post to my profile page.

Do you have contents that your friends can relate to?

2. Facebook graph search

The graph search is replete with information at your fingertips. Its results can give you insights on what’s out there and what types of social media contents you can leverage to increase brand awareness.

Note that a graph search reflects your Facebook habits, interests, friends and location. What you see is, also, relative to the privacy settings of people.

“LIKE” YOUR PAGE INVITATION

GOOD: Send your friend an invitation to like your page.
PRO TIP: Send friends within your target location a personal message with a link to like your business page.
FREQUENCY: Occasional.

Here’s a tip:

Invite friends to like [Facebook business page] and help you connect with more people. When people like your Page or posts, their friends may discover you, too.

Facebook.com

The number of likes metrics is often viewed and bashed as a vanity metric. However, there are instances when it will come very handy. Thus, you would need to make it go up.

Send that invite very judiciously by inviting only those within your geographic location; more so, if you are a brick-and-mortar company or a business whose target is confined to a particular country or county.

When sending an invite, some will respond others will not. Don’t take it personally, OK?

By the way, before sending a friend an invitation to like your page, check if they may have also sent one already. “Like” requests often fall into some black hole and don’t get past the array of notifications you get daily on Facebook. To check if a friend sent you an invite, check your Facebook Invitations section.

LIFE EVENTS

GOOD: Post about a group event in your timeline.
PRO TIP: Write a “Lifetime Event,” check-in to your company and tag those people that work with you.
FREQUENCY: Moderate.

You do not have to make it a PR event. Just write it the way you would tell your friends a story. Include photos, if you have any. Tag those people you want to be tagged (and if it is OK for them to tag you).

Here is how I shared to my friends our recent company anniversary.

Company Life Event

Roughly 60 people liked and commented on that post at the moment of writing. Say if each of these friends has 60 friends, that would mean that about 3,000 of their friends have potentially seen them liking/commenting about my lifetime event.

Do I see idea bulbs flashing there? 🙂

In summary

You can use Facebook profile for your business to boost your brand’s popularity without annoying your friends and without violating Facebook’s rules on profile use.

Make posts from your page to your timeline relatable, and in moderation.

Now, how do YOU use your Facebook profile to increase brand awareness?

Here is a video summary of how to grow your brand’s fame using Facebook.

Related

Share24
Share52
Tweet132
Pin196
Buffer6
410 Shares

Filed Under: Social Media Optimization Tagged With: Facebook Tips

About Ruby Rusine

SOCIAL MEDIA MARKETING MANAGEMENT TOOLS, SYTEMS & PROCESSES

Ruby has decades of combined experience in B2B sales, customer service & social media marketing covering the fields of startup technologies for home & construction, food industry & manufacturing.

She loves dogs & hummingbirds and is a certified book nerd. She holds a Bachelors Degree in Economics & certificates in Advanced Social Media Marketing & Search Engine Marketing from the University of San Francisco.

Primary Sidebar

HIYA, WELCOME!

I am sooooo excited that you are here. I began doing social media over a decade ago and, like many, I had zero idea what I was doing and how to grow engagement, traffic and leads so I understand where you are coming from. Read More…

_____________________

Social Media DIY Tools

Get your digital tools

  • business / productivity
  • engaging questions
  • family / home / lifestyle
  • freebies
  • inspirational
  • real estate

Fans’ Top Picks

31 Social Media Post Marketing Ideas for Realtors31 Social Media Post Marketing Ideas for Realtors12K Total Shares
How to Increase Website Traffic Using Social Media (Part 1)How to Increase Website Traffic Using Social Media (Part 1)2K Total Shares
65 Top social media metrics matching top business goals65 Top social media metrics matching top business goals2K Total Shares
35 Social Media Listening Tips: Why Listen and What to do with Information35 Social Media Listening Tips: Why Listen and What to do with Information2K Total Shares
How to Exponentially Grow Website Traffic Using Social Media (Part 2)How to Exponentially Grow Website Traffic Using Social Media (Part 2)1K Total Shares
10 Tactics to Build Quality Social Media Presence | Startup Tips10 Tactics to Build Quality Social Media Presence | Startup Tips1K Total Shares
10 tips when joining a social media conversation10 tips when joining a social media conversation1K Total Shares
31 Social media content ideas and examples for every business31 Social media content ideas and examples for every business1K Total Shares
Why you need Facebook pixel code for remarketing & set-up tips | A Facebook Ad TutorialWhy you need Facebook pixel code for remarketing & set-up tips | A Facebook Ad Tutorial1K Total Shares
(List) 72 genius ideas to repurpose content and grow traffic(List) 72 genius ideas to repurpose content and grow traffic977 Total Shares

Let’s connect!

Like
Follow
Follow
Follow
Follow

Recent Posts

  • Manufacturing Companies Twitter Tips: What Manufacturers Get from Using Twitter
  • 77 building contractors social media post ideas | AEC
  • 13 Simple tips to get your Facebook page seen by more people
  • New to Facebook Advertising: Here’s what you need to know
  • Are you using Pinterest to increase brand awareness? (an experiment)

Ready to Work with Your Social Success Team?

Footer

social success marketing logo

Services

  • Social Media Strategy Services
  • Facebook Advertising
  • Social Media Audit
  • Social Media Coach
  • Social Media Graphics

COMPANY

  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Content Use Guidelines

Find Us

Address
3941 Park Drive Ste 20 #129
El Dorado Hills, CA 95762

Hours
Monday–Friday:
9:00AM–5:00PM

Phone
+1 (530) 739-1663

Social Success Marketing®

Copyright ©2020 · Social Success Marketing®