• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Social Success Marketing®
  • Services
  • Articles
  • Shop
  • About
  • Contact
  • Social Success Marketing®
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube

Social Success Marketing®

Data-driven social media content management services

You are here: Home / Marketing Strategy / How to Grow Your Social Media Network | Stand Out

How to Grow Your Social Media Network | Stand Out

Last updated on July 11, 2020 By Ruby Rusine 7 Comments

stand-out-from-the-ordinary
Share
Share4
Tweet206
Pin1
Buffer2
213 Shares

stand-out-from-the-ordinaryHow to grow your social media network should be one of your main goals. To do that you have to develop an engaging community. To arrive to that , you will need more followers/fans.  To get to that, yo have to get noticed first.

The reality for every social business is this: you are just one of the many brands out there. It doesn’t even matter if you are a brick and mortar business or you do everything online. It is a challenging task. To put that in perspective, here are some  facts:

  • Twitter:  288M active users
  • Facebook: 665M active users
  • Pinterest: 70M active users
  • Google+: 343M active users (per data I gathered)

Everyone is out there clamoring to get noticed too like you do.  With that in mind, how do you get other businesses in social media to notice you? How do you get their attention to so you get social brand get “liked”, “followed” and  circled in?

Do the uncommon.

Here are creative actionable tips to grow your social media presence 

Note: This not exhaustive but could help you get started on how your business engages and communicates in social media.

How to make your business stand out on Twitter

Friday is the noisiest day on Twitter digitally because of #FF. What is #FF? It stands for Follow Friday. It has a derivative hashtag that looks like this >> #FollowFriday <<. It’s a day when Tweeple (Twitter-talk here) recommend to others the friends that they follow.
Common: #FF @QBCX @QWES @AADDC @abcd;j; @jkc.dd
Uncommon: Here is an example of one that caught my attention:

twitter-shout-out
An example of a Twitter #FF shout out that stands out.

Only a few do that type of #FF shout out. Yes, I am proud to say that we’re one of the few. The uncommon shout out  takes time to create but it is of more value to the Tweeter that is the recipient of the shout out and to the tweeple that see it. This particular person got a follow and a thank you shout out back from me.

How to make your business stand out on Facebook

Common: Using a company page, you “like” a page.
Uncommon: Post a note on the  timeline of the page you just like to let them know that you’ve stopped by. The other option is to leave a comment on one of their posts.
When you like a page with your Facebook page, it doesn’t show in the notifications feed. The page you just liked will never know that you were there; unless, they go and check the “Likes” on their Facebook admin dashboard. I don’t know about you but I only occasionally check that section of the dashboard though because I prioritize those that are actively engaged on our page.
How to make your business stand out on Pinterest
Common: Pinning a pin to your boards. Like a pin.
Uncommon: Write a comment. I do not spend much time on Pinterest but the comment that a brand left on one of my pins asking me if they could join the “Blogging and Content Marketing” community board that I created got my attention.
Very uncommon: Don’t just pin an image to your post; Also, write helpful comments in the description section.  Why is this important?  Your comment stays there and gets passed along as it gets repinned. Think: Brand exposure!

How to make your business stand out on GooglePlus

Common: Circle brands and people. That’s it.
Uncommon: Say hello.
What do you do to grow your social network? Your turn!

Related

Share
Share4
Tweet206
Pin1
Buffer2
213 Shares

Filed Under: Marketing Strategy, Social Media for Business, Social Media Optimization Tagged With: GooglePlus, Pinterest, tw, Twitter

About Ruby Rusine

SOCIAL MEDIA MARKETING MANAGEMENT TOOLS, SYTEMS & PROCESSES

Ruby has decades of combined experience in B2B sales, customer service & social media marketing covering the fields of startup technologies for home & construction, food industry & manufacturing.

She loves dogs & hummingbirds and is a certified book nerd. She holds a Bachelors Degree in Economics & certificates in Advanced Social Media Marketing & Search Engine Marketing from the University of San Francisco.

Primary Sidebar

HIYA, WELCOME!

I am sooooo excited that you are here. I began doing social media over a decade ago and, like many, I had zero idea what I was doing and how to grow engagement, traffic and leads so I understand where you are coming from. Read More…

_____________________

Social Media DIY Tools

Get your digital tools

  • business / productivity
  • engaging questions
  • family / home / lifestyle
  • freebies
  • inspirational
  • real estate

Fans’ Top Picks

31 Social Media Post Marketing Ideas for Realtors31 Social Media Post Marketing Ideas for Realtors12K Total Shares
How to Increase Website Traffic Using Social Media (Part 1)How to Increase Website Traffic Using Social Media (Part 1)2K Total Shares
65 Top social media metrics matching top business goals65 Top social media metrics matching top business goals2K Total Shares
35 Social Media Listening Tips: Why Listen and What to do with Information35 Social Media Listening Tips: Why Listen and What to do with Information2K Total Shares
How to Exponentially Grow Website Traffic Using Social Media (Part 2)How to Exponentially Grow Website Traffic Using Social Media (Part 2)1K Total Shares
10 Tactics to Build Quality Social Media Presence | Startup Tips10 Tactics to Build Quality Social Media Presence | Startup Tips1K Total Shares
10 tips when joining a social media conversation10 tips when joining a social media conversation1K Total Shares
31 Social media content ideas and examples for every business31 Social media content ideas and examples for every business1K Total Shares
Why you need Facebook pixel code for remarketing & set-up tips | A Facebook Ad TutorialWhy you need Facebook pixel code for remarketing & set-up tips | A Facebook Ad Tutorial1K Total Shares
(List) 72 genius ideas to repurpose content and grow traffic(List) 72 genius ideas to repurpose content and grow traffic977 Total Shares

Let’s connect!

Like
Follow
Follow
Follow
Follow

Recent Posts

  • Manufacturing Companies Twitter Tips: What Manufacturers Get from Using Twitter
  • 77 building contractors social media post ideas | AEC
  • 13 Simple tips to get your Facebook page seen by more people
  • New to Facebook Advertising: Here’s what you need to know
  • Are you using Pinterest to increase brand awareness? (an experiment)

Ready to Work with Your Social Success Team?

Footer

social success marketing logo

Services

  • Social Media Strategy Services
  • Facebook Advertising
  • Social Media Audit
  • Social Media Coach
  • Social Media Graphics

COMPANY

  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Content Use Guidelines

Find Us

Address
3941 Park Drive Ste 20 #129
El Dorado Hills, CA 95762

Hours
Monday–Friday:
9:00AM–5:00PM

Phone
+1 (530) 739-1663

Social Success Marketing®

Copyright ©2020 · Social Success Marketing®