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You are here: Home / Facebook for Business / Are Facebook Likes Your Perception of Social Influence Metric?

Are Facebook Likes Your Perception of Social Influence Metric?

Last updated on December 4, 2013 By Ruby Rusine 13 Comments

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Is getting Facebook Likes one of your social media marketing goals?
(UPDATED: Sept 17, 2014) There are many ways to measure marketing efforts on Facebook. Getting Facebook “Likes” is just one of them.
For those whose goal is to increase Facebook page “Likes,” you might not know this but the stats that says “x like this” of your Facebook page comes from personal profiles that liked your page, not “Likes” from other Facebook Business Pages.

Facebook Likes from a Page

I signed in as Your Social Success and visited Chef Ivan Flowers’ page. It is showing that Your Social Success “Liked” Chef Ivan’s page. That only tells me that I have liked their page.
Facebook Likes | Key Performance Index
That “Like” from Your Social Success isn’t included in Chef Ivan Flowers‘ number of “Likes.” As of this writing, they have a total of 470 likes from people NOT pages.

Facebook “Likes” from People not Pages: Show me

This section of Chef Ivan Flower’s Page shows you where Facebook is pulling the “Likes.”. Again it’s from People NOT Pages.
Facebook Likes are from People not Pages
It is also the same number of “Likes” that shows up when searching for them on Facebook.
Facebook Likes As Your Social Proof
Don’t you wish that Facebook would count Pages too? Yeah, I know. That’s on my “Dear Facebook” notes.

Your Facebook Perception of Influence

Growing the number of  “Likes” on Facebook is what others equate to as growing one’s perception of  influence. According to Vocus through a survey by Path to Influence:

“Perception of influence varies: 40%  of SMBs [small and medium businesses] prefer a smaller but highly engaged audience; 27% would prefer  a huge following with little engagement.”

What is your main metric when it comes to your business’ perception of influence? Do you focus on growing your likes or engagement? Whatever it is, align your tactical strategies to one and be great at it especially if you are a small business with limited resources to spare. You can’t be great at everything when you have too many social media marketing goals that you are trying to  focus and work on.
If you are trying to grow your social media engagement, I wrote an article on doing social engagement on Facebook the right way. Posting almost every hour and being on the social media platform all day aren’t engagement the way Facebook looks at things using their algorithm.
What are you measuring on Facebook? Your turn!

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Filed Under: Facebook for Business, Frequently Asked Questions, Marketing Strategy, Social Media for Business, Social Media Optimization Tagged With: Facebook for Business, social media

About Ruby Rusine

SOCIAL MEDIA MARKETING MANAGEMENT TOOLS, SYTEMS & PROCESSES

Ruby has decades of combined experience in B2B sales, customer service & social media marketing covering the fields of startup technologies for home & construction, food industry & manufacturing.

She loves dogs & hummingbirds and is a certified book nerd. She holds a Bachelors Degree in Economics & certificates in Advanced Social Media Marketing & Search Engine Marketing from the University of San Francisco.

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I am sooooo excited that you are here. I began doing social media over a decade ago and, like many, I had zero idea what I was doing and how to grow engagement, traffic and leads so I understand where you are coming from. Read More…

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