Is getting Facebook Likes one of your social media marketing goals?
(UPDATED: Sept 17, 2014) There are many ways to measure marketing efforts on Facebook. Getting Facebook “Likes” is just one of them.
For those whose goal is to increase Facebook page “Likes,” you might not know this but the stats that says “x like this” of your Facebook page comes from personal profiles that liked your page, not “Likes” from other Facebook Business Pages.
Facebook Likes from a Page
I signed in as Your Social Success and visited Chef Ivan Flowers’ page. It is showing that Your Social Success “Liked” Chef Ivan’s page. That only tells me that I have liked their page.
That “Like” from Your Social Success isn’t included in Chef Ivan Flowers‘ number of “Likes.” As of this writing, they have a total of 470 likes from people NOT pages.
Facebook “Likes” from People not Pages: Show me
This section of Chef Ivan Flower’s Page shows you where Facebook is pulling the “Likes.”. Again it’s from People NOT Pages.
It is also the same number of “Likes” that shows up when searching for them on Facebook.
Don’t you wish that Facebook would count Pages too? Yeah, I know. That’s on my “Dear Facebook” notes.
Your Facebook Perception of Influence
Growing the number of “Likes” on Facebook is what others equate to as growing one’s perception of influence. According to Vocus through a survey by Path to Influence:
“Perception of influence varies: 40% of SMBs [small and medium businesses] prefer a smaller but highly engaged audience; 27% would prefer a huge following with little engagement.”
What is your main metric when it comes to your business’ perception of influence? Do you focus on growing your likes or engagement? Whatever it is, align your tactical strategies to one and be great at it especially if you are a small business with limited resources to spare. You can’t be great at everything when you have too many social media marketing goals that you are trying to focus and work on.
If you are trying to grow your social media engagement, I wrote an article on doing social engagement on Facebook the right way. Posting almost every hour and being on the social media platform all day aren’t engagement the way Facebook looks at things using their algorithm.
What are you measuring on Facebook? Your turn!