Here are Twitter tips for business to increase followers and engagement. These are in no way exhaustive but will help a start-up, or any business, get a jumpstart.
Note: This is a long list of Twitter tips. If you don’t have time, save it for later.
Automating posts save you time. One thing that you can NEVER automate on Twitter, however, is building a relationship which begins when you interact with followers. Take the time to connect with other Tweeters.
Be consistent! Being consistent includes time and frequency when you are on Twitter. It also includes tweeting topics related to your business/industry.
— rubyrusine (@SocialSMktg) July 17, 2014
Clear expectations. If you use Twitter for customer service, include office hours in your Twitter bio. That is, especially if your office hours are not 24/7 and if you are in a different timezone. The number of customers wanting to reach vendors on-demand is going up steadily each year. OR, depending on how big your company is, you may want to create a separate Twitter profile for customer service.
Define your Twitter marketing goal. Being on Twitter is not a marketing goal because Twitter is only a tool. Having a defined goal helps in determining your strategies, in identifying tools to use and figuring out what to measure. Examples of goals are referral traffic to your website or landing page, increase followers, increase leads, the number of downloads and more!
Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published. Follow limits cannot be lifted by Twitter and everyone is subject to limits, even high profile and API accounts.
Get to know some of the most commonly used Twitter terms.
- “RT” for retweet is re-posting of someone else’s tweet. Twitter’s Retweet feature helps you and others quickly share that Tweet to all of your followers
- “@” sign is used to call out usernames in tweets
- “FF” stands for “Follow Friday.” Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF.
- “MT”, similar to “RT,” an abbreviation for “Modified Tweet.” Placed before the retweeted text when users manually retweet a message with modifications, such as shortening a Tweet.
Images can help increase engagement for your products and services. Research done by Twitter on over 2 million tweets of verified US accounts shows that adding photos to a tweet does just that. Share images that are relevant to your business niche.
A few more Twitter tips about pictures:
- Twitter’s auto expand will only work if the image is directly uploaded to Twitter. It will have the URL pic.twitter.com/[rest of the link generated by Twitter]
- Link to image uses up to 26 of the 140 characters per tweet.
- Accepted file formats if uploading images directly to Twitter are GIF, JPG, and PNG.
- File size: 5MB for photo and up to 3MB if uploading GIF.
Measure your Twitter marketing efforts. Create benchmarks. Engagement is great but for what reason are you doing it?
Vary your tweets by either using text, link or image and with or without a hashtag. Visual tweets make your tweet stand out.
— rubyrusine (@SocialSMktg) June 4, 2014
Walk off Twitter. Breathe. Re-energize Experience real people and life. Don’t fall victim to FOMO (fear of missing out). Twitter will still be there when you return.
© Ruby Rusine | Social Success Marketing unless otherwise stated. You may republish this post citing original author.