Examples of social media posts from B2B & B2C companies for engagement and inbound marketing.
You can copy these and contextualize it for your target audience.
This is a round-up of social media content examples from regular companies like yours – and ours. Real-life businesses that “pound the pavement” to get found and stand out online. If you want your social media content to get engagement and clicks if that is one of your KPI (key performance indicator for SEO-speak), check these examples of social media posts from companies and businesses like yours. These are organic posts of companies that “get” social media. They don’t have sexy products, but they sure know how to make their contents appealing and engagement-worthy.
This particular blog is a follow-up to “Goodbye, Social Media Content Writer’s Block.”
At the end of this article is a link to a downloadable template that you can use to when planning on social media content for your company.
12 Social Media Post Examples from Social Companies
Share helpful tips | 1
What this doesn’t show you is that this Twitter post earned a lot of clicks, and it is growing. That is inbound marketing at work.
— r/ruby ⤵️ Social Media Website Traffic Expert (@SocialSMktg) December 29, 2015
Share a motivational quote | 2
This type of post is emotionally appealing and often garners engagement. People love positive posts. People like to be encouraged.
Share something funny | 3
Remember, entertainment is one of the main reasons why your fans are there.
This is supported by a survey that GlobalWebIndex did in 2014, where they asked respondents about the main reasons why they use social media networks. Entertainment is one of the top 5 reasons why people are online. The survey result didn’t mention about they are on social media to buy something. That’s a hint to those using social media for marketing.
Share your brand’s story | 4
People love to hear stories of success and triumph.
I love THIS. Check the video yourself.
Promote a cause you love | 5
Here is a perfect example of one contest that caught our attention on Facebook.
Make your post relatable | 6
Humanize your social media posts. Remember that behind a brand’s logo is a human being.
This brand knows how to do it well.
Share others’ post | 7
Brands, or individuals, whose post you share get notified. They typically will acknowledge the share.
— Toyota Equipment (@ToyotaEquipment) January 23, 2016
Jump on in a trending topic without hijacking it | 8
#NewYearsResolutionIn5Words Do something good for others.
— rubyrusine (@SocialSMktg) December 30, 2015
Share posts that answer a potential question like this how-to post | 9
Reshare others’ post | 10
Especially if it is helpful and on-topic; besides, it builds relationship.
Give your followers a shout-out | 11
This post is a slam dunk that you will engagement from those whom you called out.
Time with friends who are worth our time. Priceless, right!
— Felix P. Nater (@FelixNater) March 18, 2017
Curate helpful tips on list.ly & share it | 12
People love lists! Period.
It is handy when useful tips are curated and organized into one list like this.
— Bill Gassett (@massrealty) October 8, 2015
How do you create your social media content to make it click- and engagement-worthy?